CONTENT DEVELOPER

Job Title: Content Developer
Role Type: Full-time employee, 40 hours/week
Role Location: This position is a virtual or in-person position at our studio in Black Mountain, North Carolina.
Role Offer: $25 - $30 per hour; based on skill set and level of experience.

Content Developer

The Content Developer is a marketing position that ensures all communication and content is high-quality, high-value, consistent and inspiring and meets specific objectives, such as engaging audiences, driving traffic, and promoting brand awareness. As a Content Developer, you will be responsible for creating, editing, and managing content for various digital platforms, including blogs, social media, Pinterest, ads and email newsletters. Your primary goal will be to produce high-quality, engaging content that aligns with the our objectives and resonates with our target audience.

Responsibilities Include: 

• Content Development: Generate ideas for compelling content, collaborate with the CEO and Integrator, and write/revise copy that resonates with our community for a variety of  platforms and formats, including our newsletter, social media accounts, and blog. This includes updating and refreshing archival material to maintain relevance and optimize for SEO, as well as repurposing existing content across multiple platforms.
• Content Strategy: Work with the CEO and Integrator to contribute to the development of content strategies aligned with organizational goals and audience preferences. Identify content  opportunities based on audience insights, keyword research, and industry trends. Plan and schedule content calendars to ensure a consistent publishing cadence across platforms. Monitor and analyze content performance metrics, such as website traffic, engagement rates, and social media metrics, to optimize content strategies and tactics.
• Content Distribution and Promotion: Develop strategies to maximize the reach and impact of content through organic and paid distribution channels. Share content on social media platforms, forums, and online communities to increase visibility and engagement. Collaborate with CEO and Integrator to leverage partnerships, influencer collaborations, and guest posting opportunities for content promotion.
• Content Management: Maintain content repositories, including content management systems (CMS), document libraries, and asset databases. Ensure content accuracy, consistency, and compliance with brand guidelines and industry standards. Manage content updates, revisions, and archiving processes to keep information current and relevant.
• SEO and Keyword Optimization: Conduct keyword research to identify relevant topics and optimize content for search engines. Implement on-page SEO best practices, including meta tags, headers, and keyword placement. Stay updated on SEO trends and algorithm changes to ensure content remains optimized for visibility and ranking.
• Research and Innovation: Stay up to date on the latest industry trends and content creation tools, including AI developments. Experiment with new forms of content and technology to enhance the impact of our messaging.

Proficiencies and qualifications required:

• Proven experience as a content creator, with a portfolio that demonstrates strong writing, photography, video and multimedia content production skills. Strong ability to produce original ideas. Excellent writing, editing, proof reading and photography/videography skills with an unwavering attention to detail.
• Photography/Videography styling
• Social Media Content Creation: copy + photo/short form video
• Excellent organizational and time-management skills.
• Strong communication skills, both written and verbal.
• SEO: Demonstrated knowledge of SEO best practices that elevate content visibility and audience engagement across all digital platforms.
• Proficiency in G-Suite, Asana, Slack, content management, and video editing.
• Quilting knowledge and experience in what is trending with a modern aesthetic/Lo & Behold Stitchery’s brand.
• Self-managing: Ability to work independently with a high level of production and quality. Able to work on multiple projects in different stages of development simultaneously. Takes initiative, anticipates needs, seeks feedback, consistently meet deadlines.
• Positive attitude and one-team mentality: High energy, engaged with the team, give and receive help when opportunities arise; avoids making excuses, complaining, and gossiping.
• Grace under pressure: We operate in a high-growth business, things are fast paced and multiple projects with tight deadlines are always in motion. We pride ourselves on being a highly successful team who love what we do, the community we serve, and those we work with.
• Committed to excellence: We strive to exceed expectations in everything we do. No exceptions.
• Education: Bachelors degree in journalism, humanities, communications marketing, or related field or equivalent work experience.

Preferred Skills:

• Proficiency with Adobe Creative Suite.
• Experience quilting and/or sewing.
• Understanding of copyright laws, content licensing and intellectual property rights.

Applications open through Jan. 31st, 2025.

APPLY HERE